Podcast Episode 6 Freight Marketing
Today’s topic is internet marketing. More specifically, we will be going over the four pillars of SEO and why they are vital to your company’s growth and sales.
This podcast will not be for everyone in the transportation industry. If you are exclusively in the outbound market for nationwide transportation, you focus on the spot transactional market. In this case, marketing is less consequential for you, so you may not be interested in building a website and SEO.
Who is Your Demographic
When setting up your SEO strategy, you have to remember to please your users. Acknowledge your demographic and make sure your website is catered towards them. You also just want to make sure your website is visually pleasing and easy to use. We have provided links to assist in the speed and mobile-friendliness of your website. If the user interface is not optimized for all devices, then there will be people for whom all your hard work is wasted.
In the freight industry, you are almost universally working directly with other businesses. We believe that B2B customers are looking for people online. However, this is not necessarily a universal belief in the industry.
Building Authority via Backlinks
Backlinks are web pages that point to your website. Ensuring proper backlinks is imperative for both SEO and general website quality. You can check to ensure that you do not have broken links on your website at http://www.brokenlinkerrors.com. By making sure you have reliable backlinks, you will lend authority to your website.
Satisfying Search Intent
You want to make sure when you are creating your website that you have specific search intent. That should focus on keywords relevant to your business. If you are a B2B provider in container drayage, last-mile delivery, or public warehousing, you need to be sure you have search intent on the internet.
We have created over 11 websites in the last ten years. Building up a presence like that leads to a lot of trial and error. We have found that one of the single most important things you can have on your website is a good sales funnel. By collaboration with influencers in the industry, which Buzzsumo is excellent for, you can help build a sales funnel and grow search intent. One of the first things you see on Gofreighthub.io is the ability to do a quick quote.
An excellent way to build authority is by having a blog that provides regular updates on the state of the industry. You can talk about the struggles you are facing or more industry-wide issues such as the rising price of fuel and current freight demand.
Optimize and Amplify
You optimize your website by making sure you are on as many directories as possible. Have a google business page and a yex page where you can combine and manage all of your directories. You also want to make sure that you give B2B customers an easy way to leave contact information with you.
The Freight Guru
Download the SEO PDF https://thefreightguru.io/wp-content/uploads/2021/03/Pilars-SEO-Strategy.pdf
Recommended Logistics and Trucking companies:
LTL Services — https://goltlhub.io
Hazmat Services — https://gohazmathub.io
TMS — https://mytruckhub.com
Logistics Services — https://gofreighthub.io
Fulfillment — https://www.sunshipecommerce.com
Warehousing — https://gowhsehub.io